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How much will american advertisers spend at this year’s upfronts? 13 APR 2022

Data

How much will american advertisers spend at this year’s upfronts?

US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.
A+E Networks appoints Kerstin Gühne as Vice President of Global Content Sales 7 APR 2022

Distribution

A+E Networks appoints Kerstin Gühne as Vice President of Global Content Sales

The former Sony Pictures Television executive is set to lead the company's distribution processes for its content, spanning linear, AVOD, and SVOD platforms on a global scale.
Pluto TV to launch in Nordics on the next May 18 16 MAR 2022

Streaming

Pluto TV to launch in Nordics on the next May 18

The FAST service will be available in Sweden, Denmark, and Norway on May 18. Pluto TV will debut in Nordics offering two viewing choices, with more than 210 live, linear channels and a Viafree on-demand section.
ITV revamps its streaming offer and launches ITVX 4 MAR 2022

Streaming

ITV revamps its streaming offer and launches ITVX

In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.
Sony Pictures Television launches Sony Movies Channel in Latin America 3 MAR 2022

Programmers

Sony Pictures Television launches Sony Movies Channel in Latin America

The linear channel, which will be home to Sony Pictures’ unparalleled collection of films, will be distributed by Ole Distribution throughout the region, including Brazil.