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The multi-year pact will supply the platform with a slate of more than a dozen new originals and returning short-form shows. The app receives an average of 229 million users daily.

The network plans to air this fall, for its 2020-2021 season in hopes of restructuring its programming. NBCUniversal Global Distribution covered the international distribution of the series on behalf of Sky Studios.

The new video service is up against Netflix, Disney+, Disney’s Hulu, NBCUniversal’s Peacock, and other streaming giants. It will include everything on HBO plus hundreds of additional titles, including the complete runs of popular TV shows, more than 2,000 movies.

NBCUniversal will be trimming ad loads on news programming by two minutes and eyeing a reduction of 15-second ads. The partnership will help companies create a new advertising solution and give gives marketers access to the all of the premium content and advanced advertising capabilities that each brings to market.

NBCUniversal announced a major restructuring of its operations, including the creation of a new television and streaming division. This combined group will see the streamer and NBCU’s channels working in tandem.