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Thanks to the local appetite for foreign content, along with these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future, eMarketer estimates.

The purchase will see the distinct labels, across the three content pillars of Entertainment, Drama & Film and Documentaries, plus branded content and event management, further strengthen the Fremantle group in the Nordics.

Scrosati will now add responsibility for Fremantle’s businesses in Germany, The Netherlands, Belgium, The Nordics, and Poland.

Relying on the two decades of experience previously garnered at ViacomCBS, the executive will oversee all revenue and profit margins of  Africa, Benelux, Nordics, Poland and CEE operations, and further develop the company's commercial and delivery strategy.

Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.