Search results for IFT
6 MAY 2021
Data
CTV SEES ACCELERATED DIGITAL ADVERTISING GROWTH
Advertisers have followed consumers' shift to digital platforms, with CTV market investments seeing a year-over-year increase of 40.6% to $9 billion. Spending is projected to hit $13.41 billion this year, estimated to double by 2025.
26 APR 2021
Data
WHY UK BROADCASTERS SHOULD BE RELIANT ON THEIR CATCH-UP SERVICES?
Viewing habits across the big five European markets are shifting online. According to Ampere Analysis, 48% of UK internet users now report that online services are the main way they watch content, up from 37% in Q1 2018.
20 APR 2021
Production
LUX VIDE'S NEW TV SERIES "LEONARDO" HAD A GREAT IMPACT ON BOOK SALES IN ITALY
Since it premiered on Rai book sales have increased by an outstanding 156% uplift.
19 APR 2021
Streaming
CORUS ENTERTAINMENT CLOSES MASSIVE OUTPUT STREAMING DEAL WITH HULU
More than 200 episodes were acquired by the streamer, while Discovery is set to air "Island Of Bryan" in Turkey and Germany, Nine Network will air "Farmhouse Facelift, and Poland obtained "Home to Win: For the Holidays."
15 APR 2021
Distribution
LIMONERO FILMS, FINDING THE RIGHT NICHE IN A VERY COMPETITIVE ENVIRONMENT
The international boutique distributor of factual programming and documentaries reached its fifth anniversary. Pamela Martínez Martinez, Head of Sales and Acquisitions, describes the company's evolution through these past years.