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Following special premiere events in three Polish cities, families across Poland can now join in a special 60-minute interactive cinema event at nearly 50 Multikino Vue locations. The company plans to extend this cinematic experience into various markets as part of its international marketing strategy to support its key brands with innovative activities.

Pete Distad, CEO of the forthcoming streaming service, unveiled the future brand identity for the platform and said it is set to launch in late 2024.

The platform will stream culinary and lifestyle content, products and experiences globally.

Anna-Lena Pittelkow and Mirjan Hildebrandt joined Banijay Germany’s creative marketing agency as Creative Director and Head of Digital Distribution & Content Acquisition respectively.

The new streaming platform got off to a very good start, due to its distinctive attributes: strong brand awareness, accessibility, visibility, attractive content and a user-friendly interface.