Banijay Media Germany revamps its creativity and digital distribution areas

Anna-Lena Pittelkow and Mirjan Hildebrandt joined Banijay Germany’s creative marketing agency as Creative Director and Head of Digital Distribution & Content Acquisition respectively.

2 MAY 2024

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Banijay Germany announced its creative marketing agency, Banijay Media Germany, has appointed Anna-Lena Pittelkow into the new position of Creative Director, and Mirjan Hildebrandt as Head of Digital Distribution & Content Acquisition.

Pittelkow, previously Managing Director and Chief Creative Transformation Officer at Grabarz & Partner, brings a wealth of experience to this new role, driving creative strategy and campaign development, utilising her industry background from high-profile agencies like Zum Goldenen Hirschen and Scholz & Friends. Together with the Sales & Brand Partnerships team, she will spearhead strategic development, creating tailored brand experiences across all media and platforms.

Meanwhile, Mirjan Hildebrandt, formerly of WDR Mediagroup, will be tasked with expanding Banijay Media Germany's FAST channel offering, among other responsibilities.

Ingrid Langheld and Christian Nienaber, Managing Directors of Banijay Media Germany, said: “As an experienced advertiser and brand expert, Anna complements us perfectly with her knowledge, her creative excellence and incredible energy. Alongside our teams, she will set the example in innovation and develop tailor-made proposals for brands and collaborations with other agencies. We are also very pleased to have gained an experienced distribution expert in Mirjan. Together we will continue to drive the expansion of Banijay Media Germany.”

Anna-Lena Pittelkow, Creative Director at Banijay Media Germany, stated: “My career began at Endemol 15 years ago within the format development team, and since then, my heart has been in TV. The opportunity to develop new, smart and effective brand placements within some of the strongest entertainment brands in the business was extremely enticing and I can’t wait to bring my creative marketing knowledge to this new role.”

Mirjan Hildebrandt, Head of Digital Distribution & Content Acquisition, mentioned: “Eleven years ago I was part of the company which is now Banijay Media Germany, and it’s great to return, bringing new skills and expertise gathered in the fast-paced world of digital distribution and FAST channels.”

Banijay Media Germany is the creative marketing agency of Banijay Germany. It designs, produces and distributes brand experiences for customers across all media genres and platforms. Operating within three divisions, House of Brands, House of Likes, and House of Rights, it is an expert in branded entertainment, digital storytelling, content distribution and community building.