Alongside executive producers Veronica Priefer and Johannes Kunkel, who will lead the new label, it will aim to create, package, manufacture, and distribute scripted content for both the German and global markets.
Banijay announced Nico Rossman will join Brainpool TV GmbH, part of Banijay Germany, as the Co-Managing Director, where he will be responsible for overseeing a new comedy unit within the label.
The new venture intended to strengthen the company's general music division will be led by Chris Klimek, who is set to report to SR Management Managing Director, Sascha Rinne.