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Anna-Lena Pittelkow and Mirjan Hildebrandt joined Banijay Germany’s creative marketing agency as Creative Director and Head of Digital Distribution & Content Acquisition respectively.

The rebranded company will now be made up of three pillars; the "House of Brands," "House of Likes" and "House of Rights."

The news follows the latest announcement from FL Entertainment regarding the launch of "Banijay Events."

Banijay Germany confirmed its new label, Banijay Live Artist Brand (BLAB), which will focus on the strategic promotion of established artists and young talent, the development of live formats, and the creation and production of digital entertainment content.