The decision, and threats from other large theater chains to do the same, were made after a remark from NBCUniversal's CEO, Jeff Shell, stating NBCUniversal would release “Trolls World Tour” on VOD services on the same day it would appear in theaters. The “Trolls World Tour” made USD 100 million in VOD revenue and USD 347 million globally in box-office revenue during its release in 2016.
The retail giant hopes to prioritize the company's core strength of omnichannel retail. As a part of the agreement, Vudu will continue to offer Walmart’s digital movie and TV store on Walmart’s website and NBCUniversal will merge the operations of Vudu and FandangoNow once the deal is sealed.
The service offers a free trial of 7,500 hours worth of movies and shows, and based on the ad format selected by the user, can cost up to $10 per month. Peacock will hold exclusive streaming rights for the 2020 Universal film slate, but may have to delay some of its original programming into 2021. NBCUniversal hopes to reach 35 million subscribers on the platform by 2024.
The new launch sponsors, which include Capital One, L’Oreal, Molson Coors, Subaru, and Verizon. The platform can be free or cost up to $10 a month and will have five minutes of ad loads per hour or less, depending on which ad setting is chosen.
The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.