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Yakushenko is in charge of overseeing, managing, and reinforcing all commercial aspects of the Thema portfolio's channels and video content throughout Russia and all CIS markets.

The decision was made after months of disagreement over the deal's advertising inventory. The streaming service has attracted 15 million subscriptions so far.

Berwick will oversee the newly established Entertainment Business unit. The decision follows the restructuring of NBCU's streaming and linear crew.

The price change will be effective on 12th August. With this decision, the company hopes to persuade subscribers to purchase the one-year option or bundle options.

The film and production proposal will cover the entire UK region. Though the financial terms weren't disclosed, the company will "share new revenue streams." The decision allowed an estimated £1 billion worth of production to restart in the region.