21 SEP 2020

ROKU TO CARRY NBCU’S PEACOCK AMID DEAL WITH COMCAST

The decision was made after months of disagreement over the deal's advertising inventory. The streaming service has attracted 15 million subscriptions so far.

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Roku and NBCUniversal have reached an agreement for a deal in which Peacock, NBCU’s new streaming service, is distributed on Roku in the upcoming weeks. “We are pleased to have reached an agreement with Comcast that will bring Peacock to Roku customers and maintains access to NBCU’s TV Everywhere apps,” a Roku spokesperson said. “We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and a meaningful partnership around advertising.”

The decision comes after Comcast and Roku got into a public argument over the status of dozens of NBCUniversal apps. Comcast threatened to pull the apps as negotiations over Peacock continued, which included 11 network apps, 12 NBC-owned stationed apps, and 23 Telemundo apps.

Initially, neither comglomerate could agree on conclude on the advertising inventory aspect of the deal. Roku commonly secures 30% of inventory from its content partners, which is often then re-sold. NBCU wanted to close the deal for much less.

Peacock launched in April on Comcast systems and nationally in July and is still unavailable on Amazon Fire TV devices. Comcast CEO Brian Roberts said this week Peacock has attracted 15 million sign-ups thus far, with many likely drawn to the free offering as free streaming gains traction in the general market.

We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and a meaningful partnership around advertising.” Roku

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