Latest news of roku
5 AUG 2025
Streaming
Roku launches Howdy, a new Ad-Free SVOD Service
Howdy offers, for $2.99 per month, access to a growing library of titles and nearly 10,000 hours of entertainment from its inaugural partners, Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
31 JUL 2025
Streaming
Roku to deliver new Originals films for the Holiday season
New movies coming to The Roku Channel include "Jingle Bell Wedding" and "Merry Little Mystery," both produced by Incendo, alongside “Honest Renovations: A Holiday Home Makeover.”
24 JUL 2025
Trends
Aggregators, the new strategic gateway for high-value streaming viewers
Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.
15 JUL 2025
Markets
USA: Streaming is the most cost-effective entertainment choice, amid economic anxiety
Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.
3 JUL 2025
Trends
USA: Smart TVs consumption grows in a fragmented landscape
Roku and FireTV gain market share as AI brings new hope for content discovery.