Latest news of roku

Lisa Holme joins from Warner Bros. Discovery and Hulu on September 8 to oversee Roku Media’s original programming, acquisitions, sports, brand and studio content, as well as emerging verticals and tech innovation.

Howdy offers, for $2.99 per month, access to a growing library of titles and nearly 10,000 hours of entertainment from its inaugural partners, Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

New movies coming to The Roku Channel include "Jingle Bell Wedding" and "Merry Little Mystery," both produced by Incendo, alongside “Honest Renovations: A Holiday Home Makeover.”

Nearly half of viewers already use aggregators and consume an average of 9.2 TV sources—three more paid subscriptions than non-users—highlighting their growing role in driving platform engagement.

Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.