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Three quarters of consumers in the region have see ads across cable, live, or AVOD services, and 66% see ads via AVOD services of any kind. However, about 39% of AVOD subscribers were irritated by advertising experiences that they've considered upgrading to an ad-free version,.

This new step marks the next growth milestone for VICE Media Group in the rapidly accelerating AVOD sector.

The channel will debut this summer on Roku and Apple iOS devices with over 20,000 hours of multi-generational programming and live Estrella Media Channels. In addition, the company announced the launch of Estrella Games, the first 24/7 Spanish-language game show channel now live on Vizio.

While 87.8% of adult internet users in Latin America said they watched subscription video content, 70.4% reported viewing content on free AVOD platforms, according to data from eMarketer and Penthera.

The acquisition of the three programs, “The Dick Van Dyke Show,” “The Danny Thomas Show,” and “That Girl,” correlates with Filmrise’s launch of its classic TV avod channel. The company operates the FilmRise Streaming Network, comprised of 22 Apps on multiple streaming devices.