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FAST platforms ad spend market share decreased 64% globally 26 JUL 2024

Trends

FAST platforms ad spend market share decreased 64% globally

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).
Newen Connect sold Apple TV+’s “Liaison” to TF1 29 MAY 2024

Distribution

Newen Connect sold Apple TV+’s “Liaison” to TF1

The series, produced by Newen Studios’ Ringside Studio in the UK and Leonis Productions in France, will premiere on the French Television Network.
Comcast's StreamSaver bundle confirmed its pricing strategy 22 MAY 2024

Streaming

Comcast's StreamSaver bundle confirmed its pricing strategy

The bundle, offering access to Netflix, Peacock, Apple TV+, will be available at $15 per month as an add-on to Comcast Xfinity TV or broadband, and at $30 per month to combine the bundled apps with NOW TV, a separate package.
The new bundling wars: the turn of Netflix, Apple TV+, and Peacock 15 MAY 2024

Streaming

The new bundling wars: the turn of Netflix, Apple TV+, and Peacock

Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
The global streaming market will continue to grow 3 MAY 2024

Trends

The global streaming market will continue to grow

Research by Kantar revealed that Apple TV+ was the fastest growing major SVoD service in terms of % subscriber growth, while local streaming services experienced a record share of new paid subscribers in their respective territories.