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This collaboration brings new and innovative features for stc play gaming platform, including real-time updates, tournament results and predictions, gameplay video sharing and in-app shopping.

In addition to Jimena Tormo, the configuration of the new Gaming & IPs unit is completed with Marta Freixas as Gaming & Web3 Specialist, and Francisco Asensi Viana as advisor to the department.

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 

The company’s sports betting and gaming sector saw a 41.7% revenue growth.

The executive joins the streamer as its gaming division has launched over 100 titles, with over 80 more in development. He replaces former VP of games Mike Verdu, who exited the role last month