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Ex Toy Plus and Hasbro executive will drive the vision of the group forward, continuing decades of extensive experience and achievements in the toy industry.

The multi-year agreement granting Maxx Group rights to a number of its most popular brands as “My Little Pony”, “Power Rangers” and “Transformers”.

The licensing agent had already been appointed as his new representative in the Nordic countries as of January 1; now extended its rights including the Netherlands, Belgium and Luxembourg.

The evaluation began on Friday, November 22nd and will run up until December 5th. A formal announcement can be expected by January 21st, 2020, to reveal whether said investigation will enter a “second phase”.