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Under the new name and brand identity, early Peyo characters, including “The Smurfs” and other IPs, will be revived using modern animation with new stories inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.

Formats experts have debated where and how producers can find the next big ideas that will get a green light and attract audiences in the local market and abroad.

Mediawan is partnering with companies like Good Hero, TF1, France Télévisions, BBC, Sun & Moon, Method Animation, among others, to create new kids & family content.

The series has already reached an average market share of 26.2% in the key demo for RTL4 (HHV 25-54, consolidated). It marks an increase of more than +25% vs the primetime channel average market share for the same target.

This launch marks the channel’s first appearance in North America, where Infast (Insight TV’s lifestyle channel) is already available.