The first phase of the measurement will occur during the first half of 2021, with over three-quarters of U.S. homes owning one or more connected devices and streaming accounting for 25% of total TV usage.
The change follows its new offering of eight ViacomCbs channels. It's one of several price increases YouTube TV has seen since its debut. YouTube TV that it would soon gain 14 more ViacomCBS channels from an expanded distribution deal.
The long-term agreement will introduce 14 more ViacomCBS Cable Networks to YouTube TV, feature continuously carried CBS broadcast stations, and extend partnerships on broader YouTube platforms.
AT&T agreed upon a set of distribution deals for HBO Max with Charter and YouTube TV, and AT&T’s pay-TV services. Warnermedia has set a goal to reach 75 to 90 million global subscribers, 50 million of them in the U.S. by 2025.