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The company partners with Mediascope to drive growth. The focus will be on developing premium, high-impact content across formats and platforms, where brands become an integral part of the storytelling.

The digital series is full of celebrities, including Muppets of Sesame Street Elmo and Cookie Monster, as well as Helena Bonham Carter and Michael Sheen.

Fracterra will offer a futuristic virtual city where visitors can explore, interact, and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers.

Set for April 30, the event will bring together creators, brands, commercial partners, platforms, and AI innovators driving the direct-to-audience revolution.

The company  is responsible for the exploitation of linear and non-linear rights for the group’s high-quality animated and live-action kids' brands.