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According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.

One of the standout titles is "Building Bad" (10x60’, Shark Teeth Films, for Crave, Canada), which combines engineering, science, and crime to reveal the ingenuity and twisted genius of enterprising criminals who walk the dark side of scientific invention. The series has been acquired by Viasat for its Nordic and CEE platforms.

The unscripted food series hosted by musician Gavin Rossdale, has been picked up by SBS, Corus Entertainment, and CANAL+.

Supported by SODEC, the project is already in development and aims for a wide-reaching broadcast across Canada and on the international stage.

The multi-year agreements cover a wide range of product categories available across the U.S. and Canada, including: apparel & accessories; home & bedding, and more.