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TV shows account for 89% of the content available to global SVOD audiences 22 NOV 2024

Trends

TV shows account for 89% of the content available to global SVOD audiences

Data from Gracenote revealed providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.
Nielsen's Gracenote launches new Data Hub with more SVOD insights 13 NOV 2024

Apps

Nielsen's Gracenote launches new Data Hub with more SVOD insights

It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
Gracenote and Amagi partner to streamline FAST go-to-market for content publishers 4 OCT 2024

Streaming

Gracenote and Amagi partner to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization.
Gracenote launched new dataset to help video providers drive audience tune-in and engagement 4 SEP 2024

Apps

Gracenote launched new dataset to help video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
Gracenote teams with major connected TV players  to optimize contextual ad targeting 25 JUL 2024

Apps

Gracenote teams with major connected TV players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.