Gracenote, a Nielsen company, is helping TV providers optimize their user experiences by providing accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVOD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search, discovery and tune-in capabilities to drive maximum audience engagement.
According to Nielsen’s State of Play report, 20% of consumers say they abandon a viewing session when they can’t find something compelling to watch. With content frequently moving between providers, a blockbuster movie that is available on a VOD platform one day could be gone the next. Different streaming services may feature different seasons or individual episodes of a popular TV show hampering seamless viewing experiences.
To address this kind of issues, Gracenote has launched three primary offerings in its Availability solution that can help video providers put compelling content first and solve common “where, when and how to watch” as well as “take me to watch” use cases. These offerings enable customers to address consumer pain points, deliver improved user experiences and drive better monetization.
The main ones are three: Streaming Sports Catalogs, offering highly accurate availability data, viewing options, deep links, and normalized metadata for live sports events, helping CTV and digital customers direct fans to games; Streaming Video Catalogs, providing comprehensive and up-to-date TV program and movie availability data, viewing options, deep links, and normalized metadata; and FAST / Streaming Channels, offering normalized metadata for nearly 2,000 linear channels worldwide, helping digital platforms launch FAST offerings.
Trent Wheeler, Chief Product Officer at Gracenote provided details about the potential of the tools: “As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming. For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content - TV, movies and live sports - wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future," explained.
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