Latest news of gracenote

Gracenote and Amagi partner to streamline FAST go-to-market for content publishers 4 OCT 2024

Streaming

Gracenote and Amagi partner to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization.
Gracenote launched new dataset to help video providers drive audience tune-in and engagement 4 SEP 2024

Apps

Gracenote launched new dataset to help video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
Gracenote optimiza la orientación contextual de anuncios en TVC 30 JUL 2024

Tendencias

Gracenote optimiza la orientación contextual de anuncios en TVC

La puesta a disposición de las categorías contextuales de CTV a través de Peer39 permitirá a los anunciantes y las agencias conocer mejor la programación disponible y orientar más eficazmente las audiencias para alcanzar sus objetivos publicitarios.
Gracenote teams with major connected TV players  to optimize contextual ad targeting 25 JUL 2024

Apps

Gracenote teams with major connected TV players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.
Jared Grusd Joins Nielsen as Chief Executive Officer of Gracenote 10 JUL 2024

Corporate Moves

Jared Grusd Joins Nielsen as Chief Executive Officer of Gracenote

The exec will lead Gracenote in continuing its accelerated growth and driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to play a critical role in growing the business.