Latest news of gracenote
5 DEC 2025
Apps
Nielsen’s Gracenote launched a new tool, Gracenote Content Connect
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals.
25 NOV 2025
Markets
Streaming market sees slower growth in Q4 2025 but sports and FAST channels surge
Gracenote’s latest data shows sports content surged 20.4% on FAST platforms, while Disney+ increased its sports slate by 29% on SVOD, narrowing the gap with market leader Amazon.
5 NOV 2025
Trends
Fragmented Streaming landscape pressures viewers and platforms alike
With 1,960 FAST channels and SVOD catalogs growing 17% in 2025, nearly half of viewers say content discovery has become difficult—prompting 49% to consider cancelling subscriptions.
7 OCT 2025
Markets
US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy
CTV ad spend in the U.S. is projected to hit $26.6 billion in 2025—up 12% year-over-year—yet 80% of marketers still rely on narrow performance-based tactics, limiting brand reach and effectiveness.
6 OCT 2025
Tendencias
¿Por qué las tácticas de segmentación obstaculizan la eficacia de los anuncios de CTV?
Gracenote sostiene que la dependencia actual de la segmentación basada en el usuario y la audiencia está afectando a la capacidad de los anunciantes para alcanzar una escala y eficacia críticas con sus grandes inversiones en CTV.