Latest news of gracenote
13 NOV 2024
Apps
Nielsen's Gracenote launches new Data Hub with more SVOD insights
It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
4 OCT 2024
Streaming
Gracenote and Amagi partner to streamline FAST go-to-market for content publishers
New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization.
4 SEP 2024
Apps
Gracenote launched new dataset to help video providers drive audience tune-in and engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
30 JUL 2024
Tendencias
Gracenote optimiza la orientación contextual de anuncios en TVC
La puesta a disposición de las categorías contextuales de CTV a través de Peer39 permitirá a los anunciantes y las agencias conocer mejor la programación disponible y orientar más eficazmente las audiencias para alcanzar sus objetivos publicitarios.
25 JUL 2024
Apps
Gracenote teams with major connected TV players to optimize contextual ad targeting
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.