Latest news of nielsen

Gracenote and Amagi partner to streamline FAST go-to-market for content publishers 4 OCT 2024

Streaming

Gracenote and Amagi partner to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization.
U.S. Hispanics drive higher engagement than ever before to sporting events 16 SEP 2024

Trends

U.S. Hispanics drive higher engagement than ever before to sporting events

A new research by Nielsen spotlighted the influence this group is having in the U.S. sports landscape.
Gracenote launched new dataset to help video providers drive audience tune-in and engagement 4 SEP 2024

Apps

Gracenote launched new dataset to help video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
USA: CTV surpassed AI as top consumer trend 4 SEP 2024

Trends

USA: CTV surpassed AI as top consumer trend

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
July exhibited a rare upswing in United Staes\ 21 AUG 2024

Markets

July exhibited a rare upswing in United Staes' TV viewing

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.