Latest news of nielsen
11 JUN 2025
Tendencias
Publicidad contextual en CTV: mayor escala y transparencia para anunciantes
Gracenote, la unidad de negocio de datos de contenido de Nielsen, los revela en su nuevo informe sobre publicidad contextual. El estudio sostiene que la fragmentación es uno de los grandes retos de la CTV.
30 MAY 2025
Markets
Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services
According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.
30 MAY 2025
Trends
Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation
According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
28 MAY 2025
Trends
YouTube maintains largest share of TV viewing among media companies for third consecutive month
Paramount exhibits largest monthly increase in April’s Media Distributor Gauge, driven by CBS. Disney and NBCUniversal also gain share.
27 MAY 2025
Tendencias
¿Cómo la TV conectada está transformando la publicidad?
En el Ad Supported Gauge de Nielsen, publicado recientemente, el 72,4% del tiempo que los espectadores estadounidenses dedican a la televisión está patrocinado por anuncios, y el streaming representa el 42,4% de ese tiempo.