Latest news of nielsen

US Hispanic: La radio llega a 40 millones de oyentes mensualmente 16 DEC 2024

Mercados

US Hispanic: La radio llega a 40 millones de oyentes mensualmente

Un informe de Nielsen destacó el papel significativo que juega el audio para involucrar a las audiencias hispanas.
USA: Radio reaches 40 million Hispanic listeners monthly 16 DEC 2024

Markets

USA: Radio reaches 40 million Hispanic listeners monthly

Nielsen’s report showcased the significant role audio plays in engaging Hispanic audiences.
USA: TV viewing in November reached highest level since February 12 DEC 2024

Trends

USA: TV viewing in November reached highest level since February

Nielsen’s latest report of The Gauge revealed that streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares.
Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer 6 DEC 2024

Corporate Moves

Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer

The executive will oversee Gracenote’s global Product team, driving the development of its video, sports, and music offerings while spearheading efforts to expand into key markets.
Nielsen y TikTok introducirán al mercado norteamericano la medición cross-media 6 DEC 2024

Mercados

Nielsen y TikTok introducirán al mercado norteamericano la medición cross-media

Por primera vez, los anunciantes y las agencias pueden comparar directamente el rendimiento de las campañas en TikTok con el de otros editores en todas las pantallas, a través de Nielsen ONE.