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According to a recent Nielsen television custom survey, 80% of audiences in over-the-air homes in the United States say they also subscribe to a streaming service.

According to recent Nielsen data, the growth of streaming continues to change history, as streaming viewership hit yet another new high in May, claiming 31.9% of total TV time.

El evento del 29 de mayo promedió 884,000 espectadores P2+, incluidos 414,000 espectadores en el grupo demográfico A1849, marcando la segunda mayor audiencia de Combate para ambos grupos demográficos.

This year’s UEFA Champions League final once again demonstrated that sports are a huge draw not only for viewers but for media buyers, and the payoffs for rights holders are rising, Nielsen assured in its latest report.

According to Nielsen's "The Gauge" report, the digital viewing method made up 30.4% of total TV viewing, surpassing its previous record of 29.7% set in March 2022