nielsen - Latest news

Research 28 OCT 2022

Nielsen: Los anuncios en podcasts aumentan las métricas de las marcas

28 OCT 2022
Así lo señala el informe de Nielsen “Podcast Ad Effectiveness: Best Practices for Key Industries”. Plataformas como YouTube y Spotify están alentando a las marcas a expandir su publicidad de podcasts.

Research 30 SEP 2022

Roku partners with Nielsen to enable brand new cross-media measurement

30 SEP 2022
Nielsen Four-Screen Ad Deduplication, scheduled to launch in December 2022, will initially be available in Nielsen Total Ad Ratings.

Research 27 SEP 2022

How does the Latino audience engage with streaming?

27 SEP 2022
Compared to the general US audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms — significantly outpacing the streaming appetites of all other ethnic groups, Nielsen revealed.

Research 26 SEP 2022

Streaming grabs 35% of TV time in August, but overall usage dips

26 SEP 2022
Total streaming usage in the United States hit another record by claiming 35% of total TV usage in August, but audience engagement across platforms is starting to fluctuate depending on where the big-name content is, Nielsen revealed.

Research 19 SEP 2022

Hispanic representation drives “bingeability” for Latinos and new audiences

19 SEP 2022
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the “bingeability” and cultural watchability of content for Latinos and all audiences, according to Nielsen's latest report.