Latest news of nielsen
16 DEC 2024
Mercados
US Hispanic: La radio llega a 40 millones de oyentes mensualmente
Un informe de Nielsen destacó el papel significativo que juega el audio para involucrar a las audiencias hispanas.
16 DEC 2024
Markets
USA: Radio reaches 40 million Hispanic listeners monthly
Nielsen’s report showcased the significant role audio plays in engaging Hispanic audiences.
12 DEC 2024
Trends
USA: TV viewing in November reached highest level since February
Nielsen’s latest report of The Gauge revealed that streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares.
6 DEC 2024
Corporate Moves
Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer
The executive will oversee Gracenote’s global Product team, driving the development of its video, sports, and music offerings while spearheading efforts to expand into key markets.
6 DEC 2024
Mercados
Nielsen y TikTok introducirán al mercado norteamericano la medición cross-media
Por primera vez, los anunciantes y las agencias pueden comparar directamente el rendimiento de las campañas en TikTok con el de otros editores en todas las pantallas, a través de Nielsen ONE.