Latest news of nielsen
4 OCT 2024
Streaming
Gracenote and Amagi partner to streamline FAST go-to-market for content publishers
New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization.
16 SEP 2024
Trends
U.S. Hispanics drive higher engagement than ever before to sporting events
A new research by Nielsen spotlighted the influence this group is having in the U.S. sports landscape.
4 SEP 2024
Apps
Gracenote launched new dataset to help video providers drive audience tune-in and engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
4 SEP 2024
Trends
USA: CTV surpassed AI as top consumer trend
New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
21 AUG 2024
Markets
July exhibited a rare upswing in United Staes' TV viewing
According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.