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nielsen stories on Señal News

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¿Cómo ayuda a los anunciantes una Designated Market Area? 1 APR 2025

Tendencias

¿Cómo ayuda a los anunciantes una Designated Market Area?

Un informe de Nielsen destaca que ciertas métricas regionales -como tamaño del mercado, audiencias, patrones de audiencia y hábitos de consumo- se han convertido en fundamentales para la planificación y compra de medios.
FAST channels are booming in key markets like US, UK, Germany, and Canada 12 MAR 2025

Trends

FAST channels are booming in key markets like US, UK, Germany, and Canada

According to Gracenote’s "2025 FAST Report: The Evolution of Free Streaming TV," more than 70% of FAST programming has been produced since 2010. The top three genres dominating FAST are sports, reality, and news/commentary.
BBC Studios to offer a "Bluey" digital short to global audiences 11 MAR 2025

Kids & Animation

BBC Studios to offer a "Bluey" digital short to global audiences

It was part of the first set of 20 Bluey Shorts commissioned by BBC Studios Digital Brands in 2021 and stars Bluey’s dad Bandit, an archaeologist, as he hosts a talk on an archaeological discovery from a bygone era.
Estados Unidos: la TV tradicional recibió el impulso del fútbol y los informativos en enero 20 FEB 2025

Mercados

Estados Unidos: la TV tradicional recibió el impulso del fútbol y los informativos en enero

En enero de este año, el fútbol volvió a desempeñar un papel importante en la subida mensual con los partidos de la NFL y la NCAA atrayendo a grandes audiencias y contribuyendo a los aumentos de cuota tanto en TV abierta como en cable.
USA: Local media surges as a lifeline amid the LA crisis 20 FEB 2025

Markets

USA: Local media surges as a lifeline amid the LA crisis

On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.