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It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

They combine program availability data with content metadata. In this way, it helps users find their favorite content.

The platform will grant automakers easy access to the company’s entertainment datasets to power differentiated in-car media experiences.