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Stay Tuned 14 MAY 2020

KIDS AND TEENS DRIVE DAYTIME TV VIEWING AND STREAMING IN THE USA

14 MAY 2020
Nielsen’s LPM ratings reveal that despite some regions gaining more than others, the overall leading demos for daytime viewing are children between the ages 6-11 and teens 12-17. Year-over-year percent increases for these demographics reached over 300% gains.

Stay Tuned 17 MAR 2020

COVID-19 CAN LEAD TO A 60% INCREASE IN TV VIEWING IN THE UNITED STATES

17 MAR 2020
As more people around the world are forced to remain in their homes because of the coronavirus pandemic, media usage is expected to increase considerably, according to a new report from Nielsen.

Research 17 FEB 2020

THE PERCENTAGE OF TV CHANNELS TUNED IN THE US ROSE IN 2019

17 FEB 2020
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of television channels tuned actually rose last year.

Research 14 FEB 2020

US CONSUMERS ARE SPENDING 19% OF THEIR TV TIME STREAMING CONTENT

14 FEB 2020
A Nielsen study says that 93% of American consumers will increase or maintain existing streaming services and also reveals that 20% of consumers said they canceled the service after seeing all the content that interested them.