Search results for nielsen
17 JAN 2025
Forecasts
USA: CTV advertising to grow 10% annually through 2027
Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.
16 DEC 2024
Markets
USA: Radio reaches 40 million Hispanic listeners monthly
Nielsen’s report showcased the significant role audio plays in engaging Hispanic audiences.
12 DEC 2024
Trends
USA: TV viewing in November reached highest level since February
Nielsen’s latest report of The Gauge revealed that streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares.
6 DEC 2024
Corporate Moves
Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer
The executive will oversee Gracenote’s global Product team, driving the development of its video, sports, and music offerings while spearheading efforts to expand into key markets.
2 DEC 2024
Markets
Unlocking the power of targeted advertising in a fragmented media landscape
A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.