It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
"Perfect Playlist" musical drama garnered a 11.4% rating, while "Forever Young" inspirational drama got a 12.4% rating, based on Nielsen NUTAM TV Household Ratings data.
According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.
A research by Nielsen showed a convergence of factors has propelled elite women’s sports to unprecedented heights in terms of interest, viewership, and attendance, leaving the challenge in how can this momentum be sustained.