La nueva solución permitirá a los creadores de contenido, propietarios, distribuidores y anunciantes, acceder a datos sobre diversidad y representación en pantalla para permitir un contenido más inclusivo.
In the case of Netflix's "Cobra Kai" a Nielsen analysis found that more than 10% of the program’s viewers during a one-week period of the study did not watch any linear TV. Additionally, more than one-third of viewers watched very little linear TV.
The partnership will help accelerate the launch of Roku’s end-to-end DAI solution with TV programmers. The transaction is expected to close in the second quarter of 2021 and is subject to customary closing conditions.