Search results for nielsen
21 AUG 2025
Trends
YouTube surpasses rivals as Top TV streaming distributor, redefining advertising strategies
Nielsen’s “Media Distributor Gauge” confirms YouTube leads in TV streaming minutes, with 87% of viewers using the platform and half regularly watching on televisions, according to Hub’s “TV Advertising: Fact vs. Fiction.”
20 AUG 2025
Markets
USA: Streaming nears 50% of TV viewing as Netflix, YouTube, and Roku hit record highs in July
According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.
31 JUL 2025
Free TV
GMA’s "Her Name Was Carolina" is a hit in the Philippines
According to Nielsen, the pilot episode of the newest crime‑mystery drama registered a 9.6% rating with 63.1% audience share.
17 JUL 2025
Corporate Moves
Nielsen taps Ryan Moore as Chief Business Officer of Gracenote
Ryan will oversee Gracenote’s global sales, marketing and customer and partnership experience teams as well as drive alignment with its global product, engineering and content organizations.
30 MAY 2025
Markets
Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services
According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.