Nielsen’s LPM ratings reveal that despite some regions gaining more than others, the overall leading demos for daytime viewing are children between the ages 6-11 and teens 12-17. Year-over-year percent increases for these demographics reached over 300% gains.

As more people around the world are forced to remain in their homes because of the coronavirus pandemic, media usage is expected to increase considerably, according to a new report from Nielsen.

For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of television channels tuned actually rose last year.

A Nielsen study says that 93% of American consumers will increase or maintain existing streaming services and also reveals that 20% of consumers said they canceled the service after seeing all the content that interested them.