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The companies triggered a second 90-day extension, signaling ongoing discussions over the proposed merger amid leadership and strategic challenges at Paramount.

According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.

Key players from the Czech Republic, Hungary, Poland, Romania, Lithuania, Slovakia, and Slovenia describe the trends of each local market and highlight the potential of the region for global players.

Leaders from public media services like HRT, RTV Slovenia, Latvian Public Media, and Bulgarian National Radio shared their main challenges and advantages in the current audiovisual landscape.

The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.