Search results for hub
5 AUG 2024
Trends
USA: 60% Smart TVs are connected to a streaming platform
A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
1 AUG 2024
Production
How is NBCU reinventing its Olympics coverage?
A research by Hub Entertainment Research showed the changes the company is applying to boost numbers again after record-low viewership for the pandemic-impacted games of Tokyo in 2021 and Beijing in 2022.
30 JUL 2024
Markets
USA: 66% SVOD users prefer cheaper ad-supported plans
A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
25 JUL 2024
Trends
USA: 40% of FAST viewers tried a new channel in the past month
A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.
18 JUL 2024
Streaming
USA: Verizon to offer Netflix and Peacock bundle
Through +play, Verizon’s hub for content subscriptions, customers will be able to subscribe to the Peacock Premium annual plan and get a year of Netflix Premium.