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The Vice President of Global Operations and head of the Madrid-based, European language “hub” for The Kitchen, to be present at the Spanish event that will take place from September 30 through October 3, 2025 in Madrid.

According to Hub's 2025 “Decoding the Default” report, 40% of consumers now begin viewing on paid streaming services, while another 17% turn to free platforms like YouTube—surpassing the 32% who default to live TV. Younger viewers show even stronger streaming loyalty, with 78% starting their sessions on digital platforms.

From September 2025, Disney+ in Spain will feature over 300 Spanish-produced hours annually under the Atresplayer hub, nearly doubling its locally produced catalogue and aiming to reach young audiences in the under-34 demographic, according to Ampere and company statements.

The exec will assume his new role at Dubhub next week at the Stockholm office, working alongside Irina Divnovgortseva, recently promoted Vice President of Sales and Acquisition, based in Amsterdam.

Wilcox to spearhead EMEA distribution strategy as Alistair Jennings and Travis Webb expand their remits, reinforcing Fifth Season’s international sales team of 60+ executives across five global hubs.