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USA: 89% of households have a streaming video service subscription 16 MAY 2024

Trends

USA: 89% of households have a streaming video service subscription

A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.
The new bundling wars: the turn of Netflix, Apple TV+, and Peacock 15 MAY 2024

Streaming

The new bundling wars: the turn of Netflix, Apple TV+, and Peacock

Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST 8 MAY 2024

Trends

USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST

This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
USA: 93% of internet users have an internet-connected TV 11 APR 2024

Trends

USA: 93% of internet users have an internet-connected TV

A study by LG Ad Solutions revealed that CTV is gaining terrain among US consumers, showing an increase from 2023.
ODMedia acquires Pixagility and expands in Europe and Africa 15 JAN 2024

Deals

ODMedia acquires Pixagility and expands in Europe and Africa

Together, they will offer a complete suite of services to content owners, Over-The-Top (OTT) platforms, TV channels, telecom operators, and internet players.