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Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.

The limited series starring Emma Corrin and Clive Owen will premiere on ITVX from May 25, strengthening ITV’s premium drama slate through a key partnership with Disney Entertainment.

Following an 11-year hiatus, season 7 debuted last year with Gulli (France), and airs around the world on Warner Bros. Discovery networks and platforms across EMEA and the U.S., as well as Discovery Kids LatAm. An eighth season is in production.

ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.

Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.