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The MMA franchise has amassed over 5.2 million television minutes viewed and 3 million impressions on YouTube in just five events, following its pivot from linear distribution after reaching 1 billion minutes viewed on Univision in 2023.

Exclusively distributed in the U.S. by Thema America, both networks will provide a single destination for live regular-season matches, playoff action, and the championship final, all in HD on major providers.

Suris will lead enterprise-wide communications to enhance TelevisaUnivision’s strategic positioning, elevate its presence across key markets, and strengthen engagement with audiences, partners, and employees.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

Big Time Decent International will be shepherded by René Brar, who has expanded his role as Head of Development & Sales, and he will be supported by former Beyond Rights Sarah McCormack.