Search results for latinos

The platform has increased the number of Asian and women in lead roles but still lags in representing Latinos, disabled, and women of color, a study by the streaming company and the University of Southern California (USC) found.

Compared to the general US audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms — significantly outpacing the streaming appetites of all other ethnic groups, Nielsen revealed.

Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the “bingeability” and cultural watchability of content for Latinos and all audiences, according to Nielsen's latest report.

The company said the goal of the new business division is "to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms".

46% of Latinos in the United States prefer consuming AVOD services instead of pay TV (20%), ad-supported subscription video-on-demand (16%), SVOD (14%) and live video (5%), according to Penthera's newest report.