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CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming 19 MAY 2025

Markets

CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
Beta Film and Eagle Eye’s "Patience" to return for a second season on Channel 4 16 MAY 2025

Distribution

Beta Film and Eagle Eye’s "Patience" to return for a second season on Channel 4

The title is produced by Eagle Eye Drama in cooperation with Beta Film, who also handle worldwide distribution, in association with Happy Duck Films and supported by the Belgian Tax Shelter. PBS Distribution holds the North American rights to "Patience".
Kanal D international to distribute a new Turkish comedy, "Crazy for love" 8 MAY 2025

Distribution

Kanal D international to distribute a new Turkish comedy, "Crazy for love"

It´s a Turkish romantic comedy produced by Kanal D and directed by Tolga Karayılan.
Beta to launch crime drama "Bookish" at Italian Global Series Festival 30 APR 2025

Distribution

Beta to launch crime drama "Bookish" at Italian Global Series Festival

"Bookish" is produced by Eagle Eye Drama for UKTV and PBS in association with Happy Duck Films and supported by the Belgian Tax Shelter. Beta Film holds worldwide distribution rights on all seasons, while PBS Distribution holds the North American rights.
USA: CTV home screen becomes prime hub for engagement and commerce 22 APR 2025

Markets

USA: CTV home screen becomes prime hub for engagement and commerce

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.