According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
The title is produced by Eagle Eye Drama in cooperation with Beta Film, who also handle worldwide distribution, in association with Happy Duck Films and supported by the Belgian Tax Shelter. PBS Distribution holds the North American rights to "Patience".
"Bookish" is produced by Eagle Eye Drama for UKTV and PBS in association with Happy Duck Films and supported by the Belgian Tax Shelter. Beta Film holds worldwide distribution rights on all seasons, while PBS Distribution holds the North American rights.
LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.