The CMO & CDO at SPI International describes the fundaments and business opportunities behind the company’s latest digital launch, Smart Channels, which performs similarly to traditional linear channels.
Smart Channels are specially curated playlists of on-demand content that play back-to-back in a similar fashion to traditional linear channels. These channels are fully digital and exclusive to the FilmBox+ platform.
The United States and the United Kingdom show similar numbers in CTV penetration – 81% and 85%, respectively, which favors the adoption of FAST services, according to a new report from Amagi.
Sales of new Apple TV 4K will remain low as it fails to compete with rivals’ similar and cheaper devices, according to Ardit Ballhysa, Technology Analyst at GlobalData.