The latest Pact Census revealed the sector experienced a contraction in 2023, coming from a record year in 2022, but remained above pre-pandemic levels.
Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
In its latest report, LG Ad Solutions highlighted significant trends in how audiences engaged with these events, underscoring the continuing relevance of awards shows and the growing impact of CTV on viewer habits.