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Additionally, the company will conduct a nationwide retail program in partnership with Alliance Entertainment, a leading distributor of movies and music to major retailers and ecommerce.The series is being financed through Joint Venture Production financing of $30 million provided by WTP SPV 1, a subsidiary of Catalyst Venture Partners.  It is non-dilutive, production financing.

The awards were for Best Promotion/Loyalty Campaign for the “Vegesaurs” loyalty program with retailer Lidl and license partner L Founders, and Best Licensed Sustainable Project for the natural dye initiative with License Factory to produce sustainable clothing for “Maya the Bee”.

The French company has named CMC Global, also known as P@P, licensing agent for "Gigantosaurus" in the Middle East. The first-ever "Gigantosaurus" products available in the region will be a collection of toys arriving at retail next fall.

The deals, which include a brand-new e-commerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China and a previously announced global partnership with leading lifestyle retailer Miniso, will be discussed during the Brand Licensing Europe in London, scheduled to take place from 4-6 October, and the China Licensing Expo in Shanghai 17-19 October.

The cooking brand will offer its immersive and entertaining universe, dedicated to food education, in the 174 stores of the group across France.