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UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.

New Deal Signals Continued Growth of Paramount+ Branded Destinations in Asia.

Thus, the companies secure their first Dutch commission. The producers are now gearing up to introduce the format to the United States.The format is co-developed by Kinetic Content and Talpa Studios in collaboration with Signal.Stream and distributed by Talpa Studios.

In this way, the company is signaling their expansion into the Crime and Investigation genre. The recipient regions include Poland, France, the Czech Republic, Belgium, and the Middle East, among others.