Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.
The title is commissioned for ITVX by Satmohan Panesar, Factual Entertainment Commissioning Editor and Paul Mortimer, Controller of Digital Channels and Director of Reality.
The local adaptation will air on leading broadcaster Polsat. Produced by Montreux Film, the format previously aired on TV2 in Norway and boosted the channel’s average share by 20%.
NATPE Budapest announced that Pavel Stantchev, CEO of TV2 Media Group, will headline as a keynote speaker at this year’s global TV market focused on the CEE and EMEA regions.