Search results for upfront
24 AUG 2022
Production
Roku bets deeper on the challenging original content battle
The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.
26 JUL 2022
Programmers
Televisaunivision's consolidated revenue grew 11% in the last quarter
Advertising revenue increased 11%, driven by solid Upfronts in both the U.S. and Mexico, market share increases, and growth in both linear and streaming.
19 JUL 2022
Ad Sales
The Walt Disney Company secures US$9 billion in its Upfront ad sales
The Walt Disney Company announced that advertisers committed to buy US$9 billion in commercials across its various channels and streaming platforms for the 2022-2023 season.
3 JUN 2022
Ad Sales
Could the merged Warner Bros. Discovery push ad prices up?
In order to display ads on its prime content, the newly formed Warner Bros. Discovery is adopting an aggressive position in early upfront talks with advertisers, eMarketer noted in its latest report.
2 JUN 2022
Launches
CBC Upfront 2022: "Our commitment is to make CBC more authentic and relevant than ever before"
The network recently unveiled its programming plans for the 2022-2023 season, featuring more than 40 original series and specials from Candian storytellers, as well as the achievements it has celebrated in the past year.