Content Americas 2024: Globo presented its new content-packed Upfront

During Content Americas, Globo announced its main projects for the coming years. Famous actor Cauã Reymond, known for his role in “Brazil Avenue,” one of the company's best-selling telenovelas, and the protagonist of “Land of Desire,” a telenovela that has just been shown in prime time in Brazil, opened the event and invited Angela Colla, Head of International Business and Coproductions, to talk about the strength of Globo's content.

“You can expect lots of drama, laughs, crime, forbidden loves, and mysteries. Our telenovelas explore a bit of everything. Focusing on diversity is what allows us to reach millions of people every day, transforming what happens in the real world into the most inclusive and passionate stories. Since 2015, Globoplay produced and launched more than 100 original titles, and this content has helped the platform strengthen its position as the second most watched streaming player in Brazil,”  Colla said.

The actor then called Marcela Parise, Head of International Marketing and Customer Success, to talk about Globo's newest release, “Rebirth” (working title), which premiered on January 22 in Brazil, and is based on the work by Benedito Ruy Barbosa and written by Bruno Luperi. The executive also presented “Family is Everything” (working title), by Daniel Ortiz, the same author of “Run for your lives” and “Burning Hearts,” and commented on telenovelas recently launched on the international market such as “Land of Desire,” “Crossed Paths” and “Perfect Love.”

Reymond and Parise also presented the highlights of Globoplay Originals documentaries and series. The new seasons of “The Others,” “Rensga Hits,” “We Are Five,” “Vicky and the Muse,” and “Monica and Friends” were some of the novelties, as well as new productions such as the action series “The Game,”  fantasy thriller “Invasive Species” (working title), and the supernatural “Reincarnate” (working title) .

Duda Pereira, Head of PR, emphasized Globo's technical quality and the company's international recognition, which has already received 18 International Emmys and 127 nominations, as well as the importance of producing and distributing content that is a reflection of society, with different points of view, which as well as entertaining, can provoke reflection. “We live in constant transformation, both in our business and in the challenges of reflecting social expectations and needs. Keeping up with these transformations and being aware of our strength is fundamental so we can truly contribute to the development of our society,”  she said.

To wrap up, Colla and Reymond talked about the sale of formats, such as “Brazil Avenue” to Turkish producer Ay Yapim, and coproductions such as “Passport To Freedom” and “Rio Connection” with Sony Pictures, “Codex 632” with RTP and SPi, and the agreement with Disney for the coproduction of four films.

Also in Content Americas, Globo promoted an international preview of “Justice: Misconduct.” The production by Manuela Dias, with artistic direction by Gustavo Fernández, is scheduled to premiere in April in Brazil, and is being consolidated as an anthology series, with the same structure and format as the first, which was nominated for an International Emmy for Best Actress with Adriana Esteves and Best Drama Series. With 28 episodes, “Justice: Misconduct” follows four characters who end up in prison and, seven years later, get out of jail and have to resume their lives in search of justice that goes beyond logic and judicial processes.