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Following a landmark 2024 ceremony that honoured some of the biggest names in content creation, including Zoe Sugg as bCreator Special Recognition of the Year, Jay Beech as Fashion bCreator of the Year, Medina Grillo as Lifestyle bCreator of the Year, and Max Balegde as bCreator of the Year, the ITV bCreator.

The format is from Australia's Jungle Entertainment and The Mexican adaptation aims to provide a fresh perspective, adding new layers of analysis to the familiar fish-out-of-water story.

Duda Rodrigues joins as Sales Manager for LATAM, North America, and Portuguese-Speaking Territories, while Selahattin Tosun expands her role to Head of Kanal D Drama, Digital Partnerships & Africa.

According to Ampere Analysis, The Jake Paul vs. Mike Tyson event leveraged the streamer's gross additions to nearly 2% the size of the company's domestic subscriber base over the 48 hours around the fight.

The French executive will report to Thania Dimitrakopoulou, The Match Factory’s VP of international sales.