Search results for rti
15 JUL 2024
Forecasts
USA: CTV ad spend expected to continue growth, but at a slower pace
A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.
15 JUL 2024
Operators
Japan's Ambassador to the Philippines Endo Kazuya visited GMA Network Center
GMA's President and CEO Gilberto R. Duavit recalled launching the Network’s international channel in Japan and highlighted the ongoing participation of GMA talents in various events for Filipinos there.
10 JUL 2024
Production
Martín Rodríguez joins cast of "En el barro", spinoff of "El Marginal"
Underground Producciones and Netflix recently started production on the new Argentinian series, set in a women's penitentiary.
8 JUL 2024
Corporate Moves
BBC Studios appointed Marcin Boroszko as Director of Ad Sales for CEE
As of July 1, the executive is responsible for developing and implementing innovative advertising sales strategies for the region and identifying new business opportunities across multiple platforms.
5 JUL 2024
Data
Carlotta Rossi Spencer: “People are starting to respect the concept of branded content”
The Head of Branded Entertainment Business Development at Banijay talked with Señal News about the evolution of branded content in the industry and how it has lifted its value.