Leading the offer in the market will be two children’s programs that garnered widespread attention at MIP Junior in Cannes this year, "Beep and Mort" and "Reef School".
Little Dot Studios will manage the social media channels for the brand. In addition, ITVX will be the UK home to all the episodes in the "Momolu & Friends" series.
Following its launch of the new animation TV series in the United States on Discovery Family, the program, targeted at children from 4 to 8 years old, will be available free of cost.