Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVOD platforms has shrunk drastically over the past five years, according to Hub Entertainment Research.
The service's 180,000 Greece-based subscribers now have access to hundreds of hours of curated premium series and films in a Viaplay Select branded area.
According to NPA Conseil and Médiamétrie’s data, the local offer in France has become “premium,” integrating mainly regionalized content, channels more suited to French audiences and published by leading rights holders
Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on, Digital TV Research noted in its latest report.
The Swedish comedy-drama airs on NPO3 and NPO Plus in the Netherlands, whilst One Gate Media have licensed the free TV rights for NDR Germany and the VOD rights for German-speaking Europe.