8 MAR 2024

Latin America to add 55 million SVOD subscriptions

According to Digital TV Research, the region is expected to experience exponential growth in the upcoming years, with Brazil and Mexico leading in subscriptions.

8 MAR 2024

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According to the latest research by Digital TV Research, Latin America will have 165 million SVOD subscriptions by 2029, up from 110 million at the end of 2023. Brazil will provide 59 million SVOD subscriptions by 2029, with Mexico bringing in a further 43 million.Seven U.S.-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+, and Max) will account for 83% of the region’s paying SVOD subscriptions by the end of 2029. Netflix will add 9 million subscribers between 2023 and 2029, with Disney+ up by 8 million, Max by 10 million, and Paramount+ increasing by 6 million. Globoplay, only available in Brazil, will take another 8% of the total.

Simon Murray, Principal Analyst at Digital TV Research, said, "All major U.S. platforms are very active in Latin America. Another dimension is added by local players such as Globo and Televisa [Vix].”