Germany to overtake the UK in SVOD subscriptions this year

Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on, Digital TV Research noted in its latest “Western Europe OTT TV & Video Forecasts” report.

Western Europe is forecast to have 273 million SVOD subscriptions by 2029, up from 210 million by the end of 2023. In detail, from the 63 million additions, the UK will contribute 6 million, Germany 12 million, Spain 9 million, Italy 10 million, and France 11 million.

“The UK is the most mature SVOD market in Western Europe. Germany, France, Italy and Spain will each add more subscriptions than the UK over the coming years,”  commented Simon Murray, Principal Analyst at Digital TV Research.