1 MAR 2024

Latin America's Pay-TV subscribers to flatten

Different from what is expected to happen in North America, the region is not expected to lose as many subscribers in the segment.

1 MAR 2024

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The number of pay TV subscribers in Latin America will stay at 53-54 million in 2029, going down from the peak of 73 million in 2017, according to Digital TV Research’s latest analysis. The company reported that Brazil lost 9 million subscribers between 2015 and 2023, but will “only” lose 2 million between 2023 and 2029 to total 7.8 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “Most Latin American countries – not all – are coming out of economic recessions and periods of social unrest, which adversely affected the pay TV sector. Pay TV also has to battle against the well-served SVOD sector, with the major US-based platforms all operational in Latin America.”

Mexico has more pay TV subscribers than Brazil despite having many fewer TV households. Mexico has lost subscribers since its peak year of 2016 (21 million), but will now settle at around 16 million.

Previously, the company had published another report that forecasts that the number of pay TV subs in Canada and the U.S. will fall from 111 million in 2015 to 60 million in 2029. This is not the case for Latin America, which is not expected to lose as much.