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Pay TV services revenue in South Korea is set to grow, albeit marginally, at a compound annual growth rate (CAGR) of 0.2% from US$5.55 billion in 2022 to US$5.6 billion in 2027, according to GlobalData.

India will remain the largest market in size ex-China, with growth powered by DTH satellite platforms; Korea is the second largest contributor, driven by telco IPTV. Revenue growth in 2022 will be driven by India, Korea, and the Philippines.

China and India together will account for 81% of the region’s 649 million pay-TV subscribers by 2027. India will add 11 million pay-TV subscribers between 2021 and 2027.

Between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service, new research from Parks Associates estimates.

The top 50 pay TV operators will lose 20 million subscribers over the next five years. However, operators beyond the top 100 will gain subscribers over the same period, according to data from Digital TV Research.