The hybrid festival, with a dedicated space for buyers to connect with the ITV Studios sales team, will allow customers to deep dive into its world-leading titles with behind-the-scenes footage, exclusive interviews, and never before seen clips.
Following in the footsteps of multiple other territories such as the UK, Germany and Australia, the very first episode of the hit show will air this fall on TNT.
After seven years of absence in the region, the popular competition show known for taking celebrities on an unpleasant adventure, commissioned by Pro TV, is set to air on Pro TV in 2022.
ITV Studios, the production and distribution arm of UK comcaster ITV, increased its sales to streamers by 84% over the first half of 2021, according to the company’s first half of the year report.