In the U.S alone, the brand has digitally reached 380,000 Tik Tok subscribers, 78,000 on Instagram and 32,000 on Facebook. The six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground, and Hopster.
New consumer research from Leichtman Research Group found that 83% of all US households have a subscription video on-demand (SVOD) service from Netflix, Prime Video, and/or Hulu.
Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.
The residency wants to contribute to a greater representation of people belonging to underrepresented segments of the population in the areas of cinema and audiovisual.